100 Tips for Social Media Success - our new eBook - is out.


Sheri Fitts, President, ShoeFitts Marketing

I’ll Tell You Everything I Know.

But first, let’s make a proper introduction. As President of ShoeFitts Marketing, I bring 24 years of experience in the financial services marketplace to your table. As a speaker and marketer, I share my successes and strategies (plus those difficult but highly valuable “learning moments”—we have no secrets here).

Go to Speaking Topics

Who invites me to speak? Broker/Dealers, recordkeeping firms, DCIO providers, national and regional associations, and financial services organizations—for a start. Essentially, I teach industry professionals how to leverage content marketing and develop a fine-tuned brand and social media strategy to stand out in their sector, attract more business and increase revenue.

I Keep It Real and Make it Stick.

You can engage me to present keynote addresses, breakout sessions, webinars, day-long boot camps…you name it. But what are my presentations like? Here’s what people say:

“Thank you so much for everything that you did to help make last week’s conference so successful. We have gotten some very, very positive feedback from both advisors and the DCIOs that were there—overwhelmingly positive. Your content, your presentation, your help with the event and the LinkedIn report cards were great. It couldn’t have been the same event without you.”  -Kathleen Connelly, Executive Vice President, Ascensus

“You knocked it out of the park this morning! I loved your information-rich, approachable, fresh presentation. Keep up the great work!”  -Dianne Faieta, Faieta & Associates, Coaching and Training

“Out of all the speakers that presented that day, Sheri received the highest remarks from the surveys. She has the ability to speak to large audiences and keep it fun and interesting. People really enjoy listening to her. She delivers valuable information in a fun manner. “  - Jessica Ballin, Managing Principal

One more thing: With me, there’s no such thing as a typical presentation. I customize the content and delivery of each session to suit your needs, policies, and preferences. That said, here are the topics I specialize in. Call me when you’re ready to engage!

Speaking Topics

Ready, Set, Social

If you want to connect effectively with peers, clients, and prospects today, you’ve got to get social. Let me take you through the compliance considerations, prospecting strategies, and brand work that shape a successful social media presence. You’ll learn how to integrate social media into all of your marketing efforts and engage fully with the social sphere. I promise it won’t hurt a bit.

“...Sheri provided a well- rounded look at SEC and FINRA regulations surrounding social media and offered numerous tips and tricks for increasing traffic to advisor websites as well as the answer to, “Why should I care?” Sheri’s presentation was entertaining, engaging and impactful.” -Fred Barstein, Founder & Executive Director

Survive the Overwired World

How can you stay focused (and sane) when email, Facebook, LinkedIn, and phone messages constantly intrude on your awareness? And how can you harness these channels effectively to promote your business? I’ll help you connect and thrive in the fast-paced, always-on digital world of business today.

Networking 2.0: Build Credibility, Develop Relationships, Create Opportunities

Let’s add a digital dimension to your handshake. Nothing beats face-to-face contact for closing a deal, but online networking is necessary today for attracting and nurturing business. You don’t have to reinvent your networking strategy, but you do need to understand and integrate digital resources. I’ll bring you up to speed on all the major online platforms—LinkedIn, Twitter, blogging, e-newsletters, webinars, and Google tools—and help you identify which ones will best enhance your online presence.

Marketing is Mathematical

Marketing may be a soft science, but it’s not all right-brained. Plenty of the magic behind marketing is based on math: We rely on numbers, data, and patterns to gauge success and inform strategic decisions. In this session, I’ll reveal the mathematics of marketing to help you add up sales, multiply your opportunities, and frame a solid annual marketing plan.

Ready to engage or learn more? Get in touch.